1. It works for you 24 hours a day, 7 days a week. Customers get answers when they need them.
2. Your business blog shows off your expert knowledge of your field and builds credibility in your community... and the world.
3. No more waiting for your web designer to update your home page.
4. It's like cloning yourself. Now you can talk to many people at the same time with just a single blog post, increasing your businesses' reach.
5. Search engines like Google love blogs, because they love freshly updated sites with lots of links in and out - the definition of a business blog.
6. Your business blog site turns your six column inch newspaper ad or your 30 second radio ad into a full-color, full-page marketing tool.
7. We're interested in personality. Humanizing your business through blogging creates interest much better than P.R. babble.
8. No more wondering if your mass email or e-newsletters are being stopped by spam filters or clogged inboxes.
9. You can sell products directly from the site. Use the sidebars to promote your current specials or your key products and services.
10. There’s just not enough room on a business card.

The last time you needed information about someone, such as a phone number or an address, where did you go to find it? The phone book? A business card or note you were pretty sure you left on your desk somewhere? Even if you know you have the person's phone number in your personal directory, chances are you tried to look it up online.

It's not always convenient to call. Who wants to climb through the "phone tree" or wait on hold once you've reached the person you need to talk to? If you have a quick question, shouldn't the answer be available just as quickly? As we become more accustomed to being able to find nearly any answer online, if your business isn't providing answers that way, you're missing out on an opportunity to work smarter, and possibly even losing business to impatient customers who just won't wait anymore for you to catch up.

Take a look at your company’s web site. Does it answer – completely and honestly – the questions most visitors would likely have about your business, its products and services? Has it been updated in the past three months? Six months? Over a year? Are there easy ways for your visitors to communicate back to you, with email links, a request form, or a sign-up for an electronic newsletter? And if you were a visitor to your own site, would you want to come back to the site after that first visit?

That's what social publishing and business blogging are all about. We can get you up-to-date with the latest Web-based technologies that will put you in touch with your clients 24 hours a day, seven days a week. You can't be available all the time in person, but with the help of Kephart & Associates, you can make yourself available around the clock, even while you're resting easy.

These exciting new technologies can help you:

• Keep your website updated, by you and your employees, with no prior knowledge of programming - if you can use a word processor, you have all the skills you need!
• Provide product information, specifications and diagrams quickly and accurately.
• Give answers to frequently asked questions online, reducing your customers' need to contact you directly for simple issues.
• Create and share online schedules, task lists, and project management tools for your employees and customers.
• Impress prospective customers with your willingness to communicate proactively with them - today's customer can tell the difference between marketing hype and honesty.

Kephart & Associates uses and supports open source software solutions. We are proud to be associated with leaders in cutting-edge interactive software applications, including Drupal, Joomla! and WordPress, which create the structure of most of our clients' websites today. We constantly evaluate new Web 2.0 applications as they become available, and can recommend other solutions based on your business's current needs.

We're serious about graphic design. We believe good design is functional design. User interfaces should be easy and intuitive to use, and should follow general expectations that have been developed over time. Information should be easy to read and understand. If the design of your website or printed piece makes the user work too hard to find what they want, they will give up and your message doesn't get communicated.

Kephart & Associates has two decades of graphic design experience. Ask your current website creator how long they've been a designer. We have extensive experience in print, web and other electronic media design. We don't create designs for our own gratification or that pad our portfolio. You deserve the experience and care that we can provide for your project.

Doesn't your marketing effort deserve the quality Kephart & Associates' experience can provide? Contact us for a quotation or for more information.

Every business has at least a few sets of data, such as customer lists, inventory, accounting data, and so on. How they're stored and how accessible they are vary from place to place. Maybe your data is "collected" on sticky notes and scraps of paper or maybe you've already got electronic databases set up and operating. In either case, Kephart & Associates can help you make better use of the valuable data you have.

We can help you organize and maintain your data better. We can help you use the information contained in that data to make better business decisions. And with social publishing technology, we can make appropriate data available online for your employees and customers to access as needed, making your business more efficient and successful.

Kephart & Associates uses industry-standard data solutions, including Microsoft Access and the open source combination of PHP with MySQL for online applications. We also have extensive experience as trainers in these technologies, and can arrange for individual or group training on your schedule.

Kephart & Associates has completed an online database (click on "ANCESTORS" on the Society's main menu) of Indiana Pioneers' ancestors for prospective members to use when applying for membership.

This database lists all of the proven ancestors who have been used by previous Society members when establishing links to Indiana Pioneers. The database will reduce the amount of time it takes to research and apply for membership.

We created the Society's site in 2002 and maintain it as a community service. Special rates are available for qualifying groups that meet our community interests.